Welcome to our online store!
You have no items in your basket.
Close
Filters
Search

Design Thinking For Dummies

Author/EditorRoterburg C (Author)
ISBN: 9781119593928
Pub Date25/09/2020
BindingPaperback
Pages304
Dimensions (mm)235(h) * 188(w) * 16(d)
$37.39
excluding shipping
Availability: Available to order but dispatch within 7-10 days
+ -

Challenge your creativity methods

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

Inside...

- Adopting a design thinking mindset
- Building creative environments
- Facilitating design thinking workshops
- Working through the design thinking cycle
- Implementing your solutions
- Applying design thinking to business
- Building a design thinking toolbox
- Tips for transforming your organization

Challenge your creativity methods

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

Inside...

- Adopting a design thinking mindset
- Building creative environments
- Facilitating design thinking workshops
- Working through the design thinking cycle
- Implementing your solutions
- Applying design thinking to business
- Building a design thinking toolbox
- Tips for transforming your organization

Prof. Dr. Christian Muller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Muller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking

Introduction 1 About This Book 1 Conventions Used in This Book 2 Foolish Assumptions 2 What You Don't Have to Read 3 How This Book Is Organized 3 Part 1: Getting Started with Design Thinking 3 Part 2: The Problem Phases 4 Part 3: The Solution Phases 4 Part 4: The Part of Tens 4 Icons Used in This Book 4 Beyond the Book 5 Where to Go from Here 5 Part 1: Getting Started with Design Thinking 7 Chapter 1: Everything You Need to Know About Design Thinking 9 This Is Design Thinking 9 More than just design 10 More than just a workshop 10 More than just brainstorming 11 More than just methods 11 Seeing What Design Thinking Can Do 12 Developing new products 12 Creating new services 12 Designing new business models 13 Designing social and organizational innovations 13 Establishing a culture of innovation 14 Understanding the Basics of Design Thinking 14 Following and communicating the principles 14 Getting an overview of the whole process 15 Going through the process in detail 17 Start Design Thinking Right Away 24 Assembling the team 24 Defining team roles and communication practices 25 Planning the project work 25 Furnishing the work environment 26 Asking for support 27 Chapter 2: Understanding the Principles of Design Thinking 29 Focusing on People Early On 30 More than Traditional Market Research 31 Finding the Lead User 32 Actively Involving the Lead User 35 Developing Empathy 36 Illustrating Ideas 37 Failing in Order to Learn 38 Ensuring Diversity on the Team 39 Offering Team-Oriented and Creative Workspaces 39 Making the Process Flexible Yet Focused 40 Chapter 3: Creating Ideal Conditions 43 Ensuring a Positive Attitude 43 Creating the vision for the project 44 Communicating the vision 44 Encouraging the Willingness to Change 45 Arousing Curiosity 45 Presenting the task as a challenge 46 Presenting the task as a reward 46 Presenting the task in a comprehensible fashion 47 Training curiosity 47 Asking For (and Receiving) Support from the Top 48 Asking For (and Receiving) Creative Freedom 49 Enabling Fast Decisions in the Design Thinking Process 49 Setting up the steering committee 50 Clarifying responsibilities 50 Preparing the decision in an efficient manner 50 Conducting the decision-making process in an efficient manner 51 Following up on decisions 52 Tolerating Mistakes During Design Thinking 52 Defining mistakes 53 Looking at mistakes in a differentiated way 54 Find the Competencies You Need for the Task at Hand 54 Determining the target competencies 55 Taking stock of the actual competencies 55 Comparing the target and actual competencies and coming up with the next steps 56 Checking the competencies on an ongoing basis 56 Ensuring that the work is appreciated 57 Chapter 4: Planning a Design Thinking Project 59 Defining the Project Goals 60 Compiling goals and determining their order 61 Clearly formulating goals 62 Communicating goals 63 Planning Work Packages 64 Planning work packages for incremental progress at just the right time 65 Formulating and determining the work package order from the user's perspective 66 Using a task board 67 Correctly Planning for the Sequence 70 Estimating the required time 71 Creating a bar graph for a better overview 71 Correctly Planning for Your Resources 72 Correctly Planning for the Project Budget 74 Chapter 5: Supporting Teamwork in the Project 77 Assembling the Team 78 Relying on variety in team makeup 78 Defining roles on the team 80 Creating a matrix of responsibility 80 Applying the principle of self-organization 81 Clarif

Write your own review
  • Only registered users can write reviews
*
*
Bad
Excellent
*
*
*
)
CLOSE